Making Home Affordable Program Awareness Campaign

A coalition of the U.S. Dept. of the Treasury, the U.S. Dept. of Housing and Urban Development (HUD), and the Advertising Council recently launched a national public service advertising (PSA) campaign to raise awareness among struggling homeowners of the Making Home Affordable Program.

The campaign encourages qualified homeowners struggling to make mortgage payments to seek assistance through free resources made available by the Federal Government. The PSAs direct homeowners to visit www.MakingHomeAffordable.gov or call (888)-995-HOPE (4673).

The campaign is available in English and Spanish and features real homeowners from across the country who have benefited from the program. The Ad Council will distribute the PSAs to more than 33,000 media outlets nationwide. The campaign includes television, radio, print, and web advertising, and will air in advertising space donated by the media.



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